GROWTH. WHAT ARE YOU AND WHERE DO YOU BELONG?

Summary from the TLDR Marketing newsletter

The Growth function in an organization is often misunderstood in terms of what it does and where it should fit among teams. Growth is typically the glue between Marketing and Product to fix the activation gap – the area between new user acquisition and product feature use. It’s often organized under Marketing or Product, but it works best when combined with the Product function. Ideally, all teams understand growth and actively work towards it, regardless of the org structure.