The Daily Index — Monday, January 15, 2024

NEWS & TRENDS

TLDR Marketing

PRIVACY AND AI POLICIES TO WATCH IN 2024

In 2024, policymakers and businesses will face significant discussions around AI regulation and data privacy. Some of the challenges expected include Google’s actions against third-party cookies, legal conflicts such as Epic Games’ lawsuits, and challenges in navigating diverse state privacy laws. In that context, only 45% of executives said they feel “very prepared” to face the upcoming regulatory challenges.

worklife.news · 7 min

TLDR Marketing

YOUTUBE BEGINS NEW WAVE OF SLOWDOWN FOR USERS WITH AD BLOCKERS ENABLED

YouTube recently started showing a pop-up message when an ad blocker is detected, preventing users from watching a video. Now, the platform has started slowing down the entire site when an ad blocker is being used. Users are left with the choice of either disabling their ad blockers or upgrading to YouTube Premium.

9to5google.com · 2 min

TLDR Marketing

YOU SHOULD POST YOUR BEST SOCIAL CONTENT AGAIN AND AGAIN

Brands should dig through their content archives and re-use the top performers. Small brands tend to hit a 32% reach rate (number of people who’ve seen your post/followers), while brands in the 500K range strike a 12% reach rate. This translates to 68-88% of followers not seeing any one post in particular. Brands are advised to go through their top 50 posts to see what’s evergreen and to use those top performers every year.

futuresocial.beehiiv.com · 2 min

TLDR Marketing

HOW TO USE THE P.S. IN EMAIL

The postscript (P.S.) is an email copywriting tactic that can help communicate your message and drive conversions. This article includes 6 use cases for a P.S. in email, including the hook, the urgency, and the testimonial.

blog.hubspot.com · 6 min

TLDR Marketing

DO YOU NEED TO USE HASHTAGS ON LINKEDIN?

Hashtags on Linkedin are now less relevant. The company is gradually de-emphasizing them as a discovery tool as part of its broader focus on topical relevance. It specifically noted that its system is not designed for virality, so hashtags are not necessarily supposed to work on LinkedIn the way they do on other apps.

socialmediatoday.com · 3 min

TLDR Marketing

5 CANVA DESIGN TIPS FOR MARKETERS

This carousel shares AI and design tips for elevating your content on Canva. It includes simple tips on how to create an overlapping effect on image and text and how to create an image outline on a headshot. It also highlights popular Canva apps available in the library, such as Pexels & Pixabay, Brandfetch, Murf AI, and more.

linkedin.com · 3 min

TLDR Marketing

HOW THIS EX-FREELANCER GREW A 7-FIGURE SAAS WITH ZERO FUNDING

This founder built a SaaS company with zero funding and zero dollars in ad spend while boasting raving customers and profitability. It started when one of his e-commerce clients came to him needing a way to review and edit orders before sending them out for fulfillment. A week later he had a solution, which eventually grew into OrderDesk. The company initially grew through word of mouth and via its partners, whose customers needed the product. The brand focused on building as many third-party integrations as possible as a natural sales function and now also has a team focused on building content.

joinhampton.com · 10 min

TLDR Marketing

THE CREATOR ECONOMY IS READY FOR A WORKERS’ MOVEMENT

Content creators, despite having millions of followers, struggle financially, relying on brand deals rather than platform earnings. The lack of transparency in brand deals and uncertainties with platforms prompt discussions about the need for a creator union to ensure fair compensation. Creators are seeking legal protections and a voice in platform decisions.

techcrunch.com · 5 min

TLDR Marketing

THE SKILL THAT GETS YOU FIRED OR PROMOTED: MANAGING UP

“Managing up” boils down to being reliable. It is the one skill that you need in order to succeed in your career.

leahtharin.com · 8 min

TLDR Marketing

“RIGHT AD, RIGHT PLACE, RIGHT TIME” IS THE WRONG APPROACH

An opinion piece on why the conventional advertising strategy is ineffective. The author suggests prioritizing brand messaging, discarding fully attributable media plans, and focusing on contextual media.

walrusnyc.com · 3 min

TLDR Marketing

10 FREE AI COURSES

A curated list of 10 online courses to increase productivity, create content, and more.

linkedin.com · 2 min

TLDR Marketing

YOUR REFERRAL LINK - https://tldr.tech/marketing?ref=2613930

Summary unavailable

tldr.tech