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THE DAILY INDEX

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TLDR Founders

THE ROADMAP TO PRODUCT/MARKET FIT…MAYBE

This article presents the eight-step process that brought WP Engine from an idea to a Unicorn. It describes a formula for going from initial product to Product/Market Fit. The progression goes from personal fit to market fit, customer fit, building and shipping the SLC quickly, marketing and sales, retention-driven product development, prioritizing systematically, ruthlessly, and strategically, and managing your psychology. The roadmap isn't failsafe, but it is supported by many years of experience.

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