YOU SHOULD POST YOUR BEST SOCIAL CONTENT AGAIN AND AGAIN

Summary from the TLDR Marketing newsletter

Brands should dig through their content archives and re-use the top performers. Small brands tend to hit a 32% reach rate (number of people who’ve seen your post/followers), while brands in the 500K range strike a 12% reach rate. This translates to 68-88% of followers not seeing any one post in particular. Brands are advised to go through their top 50 posts to see what’s evergreen and to use those top performers every year.