TLDR Marketing · STRATEGIES & TACTICS

DO YOU NEED TO USE HASHTAGS ON LINKEDIN?

socialmediatoday.com3 min read

Summary from the TLDR Marketing newsletter

Hashtags on Linkedin are now less relevant. The company is gradually de-emphasizing them as a discovery tool as part of its broader focus on topical relevance. It specifically noted that its system is not designed for virality, so hashtags are not necessarily supposed to work on LinkedIn the way they do on other apps.