TLDR Index
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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Design · 9 stories
  2. Page 2: TLDRTLDR · 10 stories
  3. Page 3: TLDR AITLDR AI · 12 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 9 stories
  5. Page 5: TLDR CryptoTLDR Crypto · 12 stories
  6. Page 6: TLDR DesignTLDR Design · 12 stories
  7. Page 7: TLDR MarketingTLDR Marketing · 14 stories
  8. Page 8: Resources & ToolsTLDR AI, TLDR Web Dev, TLDR Design · 8 stories
  9. Page 9: SponsoredTLDR, TLDR AI, TLDR Marketing · 4 stories
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Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

KEY HIGHLIGHTS FROM DATA.AI’S 2024 STATE OF MOBILE REPORT

data.ai’s 2024 State of Mobile report looks at how apps across each consumer category performed in 2023 and predicts where they’ll be headed this year. The average time spent on mobile rose to 5 hours per person per day on average in 2023, a 6% increase from 2022. Users are spending more time on social, but they’re not posting as many updates to their feeds. Most people's mobile time is seemingly going to entertainment and in-app shopping.

socialmediatoday.com · 3 min

TLDR Marketing

HOW A SITE-WIDE BENEFITS BAR INCREASED TRANSACTIONS BY 8%

JUMiNGO, a German shipping platform, saves customers up to 80% by passing on wholesale discounts from partners like UPS and DHL. It initially struggled to get new users to try its platform. Research uncovered that potential users were concerned about being locked into a long-term commitment. Less than 50% of desktop visitors scrolled to the site's “how it works” section or saw the full explanation of benefits. As a solution, JUMiNGO's team created a sitewide benefits bar below the site header, highlighting the lack of subscription or monthly fees. This resulted in an 8% increase in transactions.

conversion-rate-experts.com · 4 min

TLDR Marketing

WATER BOTTLES & LESSONS IN VIRAL GROWTH

Stanley grew sales from $70M in 2019 to $750M in 2023, offering a good case study in savvy modern marketing. Growth sparked from using customer feedback for product development, leaning heavily into collabs, and borrowing from “drop culture” to create a frenzy for products. To grow in 2024, brands should create built-in product growth loops as well as monetary incentives for promoting the product and not undervalue branding or product design.

digitalnative.tech · 13 min

TLDR Marketing

WE REMOVED ADVERTISING COOKIES, HERE’S WHAT HAPPENED

Sentry removed advertising cookies and user tracking from its website in June 2023. The move had mixed impacts on attribution models, marketing reports, Google Analytics, and other aspects of performance marketing. Despite challenges, the company adapted its targeting, bidding, tracking/reporting, and procurement strategies to operate successfully in a cookieless environment. This guide provides tips and creative solutions to going cookieless.

blog.sentry.io · 13 min

TLDR Marketing

WHAT’S WRONG WITH GROWTH HACKING?

This article discusses 3 main problems with the current conception of Growth. First, it’s become too focused on acquisition and consequently overlooked retention, activation, and pricing. Second, it focuses on short-term hacks or shortcuts instead of scalable growth models. Lastly, it lacks a multidisciplinary approach that includes strategic collaboration with other functions within the company. Growth should instead represent a data-driven mindset focused on rapid experimentation across every stage of the user journey.

thegrowthmind.substack.com · 5 min

TLDR IndexPage 7