WHAT’S WRONG WITH GROWTH HACKING?

Summary from the TLDR Marketing newsletter

This article discusses 3 main problems with the current conception of Growth. First, it’s become too focused on acquisition and consequently overlooked retention, activation, and pricing. Second, it focuses on short-term hacks or shortcuts instead of scalable growth models. Lastly, it lacks a multidisciplinary approach that includes strategic collaboration with other functions within the company. Growth should instead represent a data-driven mindset focused on rapid experimentation across every stage of the user journey.