WE REMOVED ADVERTISING COOKIES, HERE’S WHAT HAPPENED

Summary from the TLDR Marketing newsletter

Sentry removed advertising cookies and user tracking from its website in June 2023. The move had mixed impacts on attribution models, marketing reports, Google Analytics, and other aspects of performance marketing. Despite challenges, the company adapted its targeting, bidding, tracking/reporting, and procurement strategies to operate successfully in a cookieless environment. This guide provides tips and creative solutions to going cookieless.