WATER BOTTLES & LESSONS IN VIRAL GROWTH

Summary from the TLDR Marketing newsletter

Stanley grew sales from $70M in 2019 to $750M in 2023, offering a good case study in savvy modern marketing. Growth sparked from using customer feedback for product development, leaning heavily into collabs, and borrowing from “drop culture” to create a frenzy for products. To grow in 2024, brands should create built-in product growth loops as well as monetary incentives for promoting the product and not undervalue branding or product design.