KEY HIGHLIGHTS FROM DATA.AI’S 2024 STATE OF MOBILE REPORT

Summary from the TLDR Marketing newsletter

data.ai’s 2024 State of Mobile report looks at how apps across each consumer category performed in 2023 and predicts where they’ll be headed this year. The average time spent on mobile rose to 5 hours per person per day on average in 2023, a 6% increase from 2022. Users are spending more time on social, but they’re not posting as many updates to their feeds. Most people's mobile time is seemingly going to entertainment and in-app shopping.