HOW A SITE-WIDE BENEFITS BAR INCREASED TRANSACTIONS BY 8%

Summary from the TLDR Marketing newsletter

JUMiNGO, a German shipping platform, saves customers up to 80% by passing on wholesale discounts from partners like UPS and DHL. It initially struggled to get new users to try its platform. Research uncovered that potential users were concerned about being locked into a long-term commitment. Less than 50% of desktop visitors scrolled to the site's “how it works” section or saw the full explanation of benefits. As a solution, JUMiNGO's team created a sitewide benefits bar below the site header, highlighting the lack of subscription or monthly fees. This resulted in an 8% increase in transactions.