The Daily Index — Monday, November 20, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

HOW DOES EMAIL ENGAGEMENT CHANGE DURING THE HOLIDAY SEASON?

Email timing is everything during the holidays. Shoppers make their purchases on mobile devices more often and are less engaged with emails during the holidays compared to regular days. 7 PM is the sweet spot for evening email sends, while lunchtime sends are ideal for Black Friday, Cyber Monday, and Green Monday as they fall on workdays.

litmus.com · 6 min

TLDR Marketing

TEEN TIKTOK USAGE PLATEAUS—HERE’S WHAT THE NUMBERS SAY

TikTok’s weekly usage among American teens has slightly decreased from 69% in 2022 to 68% in 2023, but it remains ahead of competitors, with YouTube trailing at 66%. Reels and Shorts are gaining popularity. Reels saw an 11-point year-on-year increase to 30% and Shorts jumped 6 points to 15%, posing a challenge to TikTok’s dominance in the short-form video space.

marketingdive.com · 2 min

TLDR Marketing

HOW TO WRITE SALES COPY THAT DOESN'T SOUND LIKE YOU'RE PITCHING ON QVC

This article delves into best practices for sales copywriting. It advocates for empathetic, buyer-centric communication, discussing specific techniques like bullet points and consistent phrasing. It also emphasizes action words, voice mirroring, and focus on readability with whitespaces and a good flow.

annhandley.com · 6 min

TLDR Marketing

A BREAKDOWN OF IMPULSE’S APP ONBOARDING

Impulse is the #1 free app in the health and fitness category in the App Store. This post analyzes the app’s onboarding process by breaking down its price testing methods, messaging, push notifications, and prompts for user reviews.

linkedin.com · 4 min

TLDR Marketing

IMPROVE E-COMMERCE CONVERSIONS BY FEATURING THE PRODUCT BENEFITS IN YOUR IMAGE GALLERY

A skincare e-commerce site increased conversion rate by 14%, and ROAS from 0.95 to 1.51 by including images that outline the product benefits in the image gallery. It changed its approach since it found that less than 50% of visitors viewed its product page beyond the first scroll, but most visitors scrolled through the product image gallery above the fold.

cxl.com · 2 min

TLDR Marketing

THE ULTIMATE GUIDE TO MARKETING PERSONA CREATION

Summary unavailable

foundationinc.co · 5 min

TLDR Marketing

LETTY: WRITE PERFECT EMAILS FASTER WITH AI (PRODUCT)

Letty is designed to reduce the time you spend writing emails. The tool analyzes your emails and suggests contextually relevant replies. It adapts the tone to fit context, ensures grammatically polished emails, and offers diverse templates. The tool has a free and a paid tier.

useletty.com

TLDR Marketing

BUYING TRIGGERS: HOW TO CREATE GROWTH FROM NON-OBVIOUS DEMAND

A buying trigger is a situation or event that makes someone willing to make a purchase. By identifying the context of when a person decides to purchase a product, brands can understand what matters to the customer at that moment and optimize marketing. Brands can also claim a non-obvious buying trigger for their product. For example, Kit Kat linked its product to taking a break, while Rolex connected its product to moments of accomplishment.

fronterablog.com · 5 min

TLDR Marketing

HOW REDDIT GREW ORGANIC TRAFFIC FROM 69M TO 200M MONTHLY SESSIONS IN 5 MONTHS

Reddit saw very little growth in organic traffic over the past 5 years despite the amount of user-generated content (UGC) on the platform. However, it has seen a huge increase and seemingly benefited from every core algorithm update in the past 5 months. This is likely part of a larger trend where Google is starting to favor more UGC and first-hand experience in SERPs.

twitter.com · 1 min

TLDR Marketing

FREE MARKETING TURNED INTO AN ACT OF KINDNESS BY STANLEY

Stanley responded to a TikTok video showing how its Stanley Cup survived a car fire (and still had ice inside) by giving the original poster a new car.

upworthy.com · 1 min

TLDR Marketing

HOW STEVEN BARTLETT TESTS 100+ THUMBNAILS BEFORE PUBLISHING A NEW PODCAST EPISODE

Steven Barlett tests over 50 Facebook ads with YouTube thumbnails as ad creative before he posts a new episode for his Diary of a CEO podcast.

linkedin.com · 1 min

TLDR Marketing

LIQUID DEATH TWEAKS OLD AD FOR TIKTOK

Liquid Death is a master at tweaking high-performing organic creative to fit different platforms and objectives. The brand took an old long-form ad from a year ago and gave it a new lease of life as a TikTok video ad.

linkedin.com · 1 min