TEEN TIKTOK USAGE PLATEAUS—HERE’S WHAT THE NUMBERS SAY

Summary from the TLDR Marketing newsletter

TikTok’s weekly usage among American teens has slightly decreased from 69% in 2022 to 68% in 2023, but it remains ahead of competitors, with YouTube trailing at 66%. Reels and Shorts are gaining popularity. Reels saw an 11-point year-on-year increase to 30% and Shorts jumped 6 points to 15%, posing a challenge to TikTok’s dominance in the short-form video space.