TLDR Marketing · MISCELLANEOUS

HOW REDDIT GREW ORGANIC TRAFFIC FROM 69M TO 200M MONTHLY SESSIONS IN 5 MONTHS

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Summary from the TLDR Marketing newsletter

Reddit saw very little growth in organic traffic over the past 5 years despite the amount of user-generated content (UGC) on the platform. However, it has seen a huge increase and seemingly benefited from every core algorithm update in the past 5 months. This is likely part of a larger trend where Google is starting to favor more UGC and first-hand experience in SERPs.