BUYING TRIGGERS: HOW TO CREATE GROWTH FROM NON-OBVIOUS DEMAND

Summary from the TLDR Marketing newsletter

A buying trigger is a situation or event that makes someone willing to make a purchase. By identifying the context of when a person decides to purchase a product, brands can understand what matters to the customer at that moment and optimize marketing. Brands can also claim a non-obvious buying trigger for their product. For example, Kit Kat linked its product to taking a break, while Rolex connected its product to moments of accomplishment.