IMPROVE E-COMMERCE CONVERSIONS BY FEATURING THE PRODUCT BENEFITS IN YOUR IMAGE GALLERY

Summary from the TLDR Marketing newsletter

A skincare e-commerce site increased conversion rate by 14%, and ROAS from 0.95 to 1.51 by including images that outline the product benefits in the image gallery. It changed its approach since it found that less than 50% of visitors viewed its product page beyond the first scroll, but most visitors scrolled through the product image gallery above the fold.