Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

THE CONTENT QUALITY QUESTION

Nearly half of Gen Z and millennials say they prefer social media content over TV and movies. This is a shift in how people define quality. Traditional markers like big-name stars and high production value matter less as audiences seek relevance and connection with creators. Choosing content is now influenced by ease, attention span, and mental effort. The media industry risks falling behind if it clings to outdated ideas of what makes content valuable.

TRUMP'S PAUSE ON MOST TARIFFS RAISES MORE QUESTIONS THAN ANSWERS AMID AD BUSINESS UNCERTAINTY

Trump paused most planned tariffs for 90 days on non-retaliating countries, but kept a 10% tariff on most others and increased the tariff on Chinese goods to 125%. The entertainment industry may suffer from advertising pullbacks and risks tied to China, such as a ban on U.S. films or intellectual property issues. Companies like Disney could benefit if trade deals reduce recession fears. Small and medium businesses, including celebrity-backed product lines, face the biggest risks from ongoing tariff uncertainty.

HOW TO WIN ON B2B APP STORES

Weglot grew to over 40,000 paying customers by using CMS app stores like WordPress and Shopify as its main distribution channel, with 80% of signups coming directly from these platforms by 2021. It maintained high visibility through top-rated reviews, strong SEO, and active community involvement across ecosystems. Weglot also built a partner network of 4,500 agencies by 2024, which generates leads and handles onboarding, lowering acquisition costs. It supplements this with events, third-party reviews, and creative entry points like Webflow's gallery to scale without heavy ad spending.

HEAD OF INSTAGRAM REVEALS SECRETS TO GROWING IN 2025 (50 MINUTE VIDEO)

To grow on Instagram, focus on feed posts for visibility while recognizing that Stories and DMs are more for direct interactions. Share short, engaging videos instead of long-form content to align with Instagram's priorities. Hashtags are no longer a reliable tactic for increasing reach, so focus on quality and relevance instead. Engage with your audience around the time you post to drive more profile visits. Most algorithm changes are small, so major drops in reach are often tied to outside events.

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