HEAD OF INSTAGRAM REVEALS SECRETS TO GROWING IN 2025 (50 MINUTE VIDEO)

Summary from the TLDR Marketing newsletter

To grow on Instagram, focus on feed posts for visibility while recognizing that Stories and DMs are more for direct interactions. Share short, engaging videos instead of long-form content to align with Instagram's priorities. Hashtags are no longer a reliable tactic for increasing reach, so focus on quality and relevance instead. Engage with your audience around the time you post to drive more profile visits. Most algorithm changes are small, so major drops in reach are often tied to outside events.