VIRALITY ISN'T MAGIC OR SCIENCE. IT'S EMOTION

Summary from the TLDR Marketing newsletter

Going viral isn't about luck or timing, it's actually about emotional resonance and cultural relevance. The most shareable content combines strong emotional impact, social value for the sharer, and simple, remixable formats built for interaction. Today's viral content most often invites participation and gives people something they want to be associated with, making them feel part of the story.