TRUMP'S PAUSE ON MOST TARIFFS RAISES MORE QUESTIONS THAN ANSWERS AMID AD BUSINESS UNCERTAINTY

Summary from the TLDR Marketing newsletter

Trump paused most planned tariffs for 90 days on non-retaliating countries, but kept a 10% tariff on most others and increased the tariff on Chinese goods to 125%. The entertainment industry may suffer from advertising pullbacks and risks tied to China, such as a ban on U.S. films or intellectual property issues. Companies like Disney could benefit if trade deals reduce recession fears. Small and medium businesses, including celebrity-backed product lines, face the biggest risks from ongoing tariff uncertainty.