HOW TO WIN ON B2B APP STORES

Summary from the TLDR Marketing newsletter

Weglot grew to over 40,000 paying customers by using CMS app stores like WordPress and Shopify as its main distribution channel, with 80% of signups coming directly from these platforms by 2021. It maintained high visibility through top-rated reviews, strong SEO, and active community involvement across ecosystems. Weglot also built a partner network of 4,500 agencies by 2024, which generates leads and handles onboarding, lowering acquisition costs. It supplements this with events, third-party reviews, and creative entry points like Webflow's gallery to scale without heavy ad spending.