TLDR Index
Daily Editions
Contents
  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 13 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 9 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 12 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 12 stories
  7. Page 7: TLDR ProductTLDR Product · 13 stories
  8. Page 8: TLDR DesignTLDR Design · 12 stories
  9. Page 9: TLDR FoundersTLDR Founders · 12 stories
  10. Page 10: TLDR MarketingTLDR Marketing · 12 stories
  11. Page 11: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design, TLDR Founders, TLDR Marketing · 14 stories
  12. Page 12: SponsoredTLDR, TLDR AI, TLDR Crypto, TLDR Founders · 6 stories
?
Keyboard shortcuts
← / →
Previous / next page
↑ / ↓
Scroll while full screen
PgUp / PgDn
Scroll by viewport
Space
Scroll down by viewport
Shift+Space
Scroll up by viewport
Home
First page
End
Last page
F
Full screen
Escape
Exit immersive mode

Daily Edition · Page 10

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

INSTAGRAM UPDATES METRICS TO FOCUS CREATORS ON VIEWS

Instagram is updating its metrics to emphasize "Views" as the primary focus for all content formats, including reels, photos, and stories. Creators are encouraged to prioritize reach over follower count, aligning with changes in user behavior where people rely more on algorithmic recommendations than following profiles. The update includes counting repeat views and highlights "Sends per Reach" as a crucial metric, reflecting how content is shared via DMs.

socialmediatoday.com · 3 min

TLDR Marketing

THE EASIEST WAY TO 10X YOUR WRITING: FORMATTING

Good formatting makes your writing easier to skim, quote, remember, and share with others. Start every section with a single-sentence opener, such as a vulnerable statement or a strong, declarative sentence. Always look for opportunities to turn long paragraphs into bulleted lists. Use subheads or bolded sentences to help the reader more easily follow your line of thinking. Employ the 1/3/1 writing rhythm to vary sentence length and make it easy for readers to fall into your writing.

linkedin.com · 2 min

TLDR Marketing

A STEP-BY-STEP GUIDE TO CREATING THE PERFECT CAROUSEL

Treat the cover slide like a movie poster or YouTube thumbnail — it's the thing that makes your audience want to swipe and learn more. For the middle slides, don't jam pack each one with paragraphs or a lot of text. Make your carousel flow like a conversation would, using each slide in the same way you'd take a breath or break when talking. Text placement also matters, so write out your content first, and design it after. The final slide should summarize the key points into a clear takeaway.

linkedin.com · 1 min

TLDR Marketing

INTRODUCING SPONSORED LINKEDIN NEWSLETTERS: AMPLIFY YOUR LONG-FORM CONTENT AND REACH NEW AUDIENCES

LinkedIn has introduced sponsored newsletters as a way to extend the reach of your existing long-form newsletter content. You can now sponsor any member's newsletter content (upon receiving approval) or any newsletter published on your Company Page as a single image ad. There are now over 184K newsletters on LinkedIn, and in the past year there's been a 47% increase in engagement with newsletters on the platform.

linkedin.com · 2 min

TLDR Marketing

MARKETING TEARDOWN: SHINESTY

Shinesty is a men's underwear brand whose bold branding allowed it to take share from the incumbent industry giants. Its owned media – Instagram, TikTok, email, and website – feature a mix of memes, behind-the-scenes videos, and clever copy. The brand partnered with a college athlete for its paid media in their irreverent way: not signing a chiseled model, but instead using an offensive lineman to model its underwear. Shinesty has also taken a more chaotic (but on-brand) approach to earned media, gaining coverage for covering a customer's bail and offering free vasectomies.

marketergems.com · 5 min

TLDR Marketing

WHY CAMPAIGN ASSETS UNDERPERFORM

Nathan Jun Poekert, former Head of Social at American Eagle, says that campaign assets often underperform due to rigid playbooks, misguided trend-chasing, and the misuse of content creators. Brands frequently fail by not adapting to the ever-evolving social media landscape and by neglecting audience-driven strategies. Poekert advises marketers to prioritize data-backed content that resonates with audiences over traditional campaign footage.

milkkarten.net · 6 min

TLDR Marketing

WHY YOU SHOULD MEASURE CUSTOMER DELIGHT ABOVE ALL ELSE

In a competitive market, customer delight surpasses traditional metrics like CSAT and NPS in driving loyalty and repeat business. The Customer Delight Index (CDI) integrates various sentiment measures to provide a holistic view of customer emotions, making it a crucial tool for businesses aiming to stand out. Focusing on delight, rather than mere satisfaction, can ensure stronger customer retention and long-term growth.

cmswire.com · 6 min

TLDR IndexPage 10