THE EASIEST WAY TO 10X YOUR WRITING: FORMATTING

Summary from the TLDR Marketing newsletter

Good formatting makes your writing easier to skim, quote, remember, and share with others. Start every section with a single-sentence opener, such as a vulnerable statement or a strong, declarative sentence. Always look for opportunities to turn long paragraphs into bulleted lists. Use subheads or bolded sentences to help the reader more easily follow your line of thinking. Employ the 1/3/1 writing rhythm to vary sentence length and make it easy for readers to fall into your writing.