INTRODUCING SPONSORED LINKEDIN NEWSLETTERS: AMPLIFY YOUR LONG-FORM CONTENT AND REACH NEW AUDIENCES

Summary from the TLDR Marketing newsletter

LinkedIn has introduced sponsored newsletters as a way to extend the reach of your existing long-form newsletter content. You can now sponsor any member's newsletter content (upon receiving approval) or any newsletter published on your Company Page as a single image ad. There are now over 184K newsletters on LinkedIn, and in the past year there's been a 47% increase in engagement with newsletters on the platform.