INSTAGRAM UPDATES METRICS TO FOCUS CREATORS ON VIEWS

Summary from the TLDR Marketing newsletter

Instagram is updating its metrics to emphasize "Views" as the primary focus for all content formats, including reels, photos, and stories. Creators are encouraged to prioritize reach over follower count, aligning with changes in user behavior where people rely more on algorithmic recommendations than following profiles. The update includes counting repeat views and highlights "Sends per Reach" as a crucial metric, reflecting how content is shared via DMs.