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Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

GENERAL

TLDR Marketing

TLDR Marketing

INSTAGRAM LAUNCHES NEW INTERVIEW SERIES WITH TOP CREATORS

Instagram launched a new informational interview series featuring a range of creators talking with Instagram development leaders about the platform and their concerns and challenges. The series is designed to provide insights directly from creators on all aspects of growing on Instagram. Topics include effective monetization approaches, community engagement, and AI advances. The first video in the series is included in the article.

socialmediatoday.com · 1 min

TLDR Marketing

HOW TO MAKE USERS SCROLL DOWN YOUR PAGE

Long pages often beat shorter pages in A/B tests. For a long page to be effective, you need to get readers to scroll down. Five tactics to encourage scrolling: avoid false page bottoms, use explicit signals to indicate there's more content, provide a clear benefit to progressing through the content, add “click-to-scroll” functionality, and add a sticky call to action. The best way to find out what works for your users is to run tests on your pages.

conversion-rate-experts.com · 8 min

TLDR Marketing

HOW TO GET THE BIGGEST SQUEEZE OUT OF YOUR BRAND FILM

This guide shares tactics to get the most out of your brand film by turning it into a treasure trove of marketing assets. Short video clips, behind-the-scenes content, and impactful quotes can all be extracted and repurposed to maintain audience engagement and maximize your marketing budget. This approach not only enhances your content calendar but also builds early excitement and stronger connections with your audience.

brandingmag.com · 5 min

TLDR Marketing

INSIDE FOLK'S JOURNEY TO 5X YEAR-ON-YEAR GROWTH

Folk CRM's co-founder Simo Lemhandez reveals the company's path to 5X year-on-year growth and 100,000 users. Folk's team created substantial early interest with a waitlist before building the product then spent 18 months developing a robust solution before beta testing. By manually onboarding early users, they gained valuable insights that informed their iterative pricing strategy, which involved doubling prices every 6 months.

growthunhinged.com · 9 min

TLDR Marketing

THE PSYCHOLOGY BEHIND SEARCH: COGNITIVE BIASES IN SEO

This article delves into the cognitive biases that influence how people search and select information online. Confirmation bias leads users to favor content that aligns with their preconceptions, while authority bias makes them trust content from perceived experts. Tactics for marketers include using power words to establish trust, conducting thorough keyword research to match user intent, and enhancing content with authoritative signals such as certifications and expert endorsements.

moz.com · 12 min

TLDR IndexPage 7