MASCOTS: WHY WE LOVE AND BUY FROM BRANDS THAT USE MASCOTS

Summary from the TLDR Marketing newsletter

Mascots increase connection with a brand by 41%, in part because people form emotional bonds with them. Using a mascot long-term can increase profits by 34.1%. Companies should consider adding a mascot to their branding and then use it regularly so consumers recognize it. A mascot can be useful for customer engagement and provides an opportunity to showcase your brand's personality in your brand voice.