THE PSYCHOLOGY BEHIND SEARCH: COGNITIVE BIASES IN SEO

Summary from the TLDR Marketing newsletter

This article delves into the cognitive biases that influence how people search and select information online. Confirmation bias leads users to favor content that aligns with their preconceptions, while authority bias makes them trust content from perceived experts. Tactics for marketers include using power words to establish trust, conducting thorough keyword research to match user intent, and enhancing content with authoritative signals such as certifications and expert endorsements.