HOW TO MAKE USERS SCROLL DOWN YOUR PAGE

Summary from the TLDR Marketing newsletter

Long pages often beat shorter pages in A/B tests. For a long page to be effective, you need to get readers to scroll down. Five tactics to encourage scrolling: avoid false page bottoms, use explicit signals to indicate there's more content, provide a clear benefit to progressing through the content, add “click-to-scroll” functionality, and add a sticky call to action. The best way to find out what works for your users is to run tests on your pages.