INSIDE FOLK'S JOURNEY TO 5X YEAR-ON-YEAR GROWTH

Summary from the TLDR Marketing newsletter

Folk CRM's co-founder Simo Lemhandez reveals the company's path to 5X year-on-year growth and 100,000 users. Folk's team created substantial early interest with a waitlist before building the product then spent 18 months developing a robust solution before beta testing. By manually onboarding early users, they gained valuable insights that informed their iterative pricing strategy, which involved doubling prices every 6 months.