TLDR Index
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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Product · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 9 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 11 stories
  5. Page 5: TLDR CryptoTLDR Crypto · 11 stories
  6. Page 6: TLDR ProductTLDR Product · 11 stories
  7. Page 7: TLDR DesignTLDR Design · 13 stories
  8. Page 8: TLDR MarketingTLDR Marketing · 13 stories
  9. Page 9: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR Design · 10 stories
  10. Page 10: SponsoredTLDR, TLDR AI, TLDR Web Dev, TLDR Product, TLDR Marketing · 11 stories
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Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

GENERAL

TLDR Marketing

TLDR Marketing

MILLENNIALS, GEN Z TWICE AS LIKELY TO GET FINANCIAL ADVICE ONLINE

Millennials and Gen Z prefer seeking financial advice online over financial professionals. They're twice as likely to try popular “financial hack” trends from social media. 62% of millennials and Gen Z have tried at least one of the following trends: the “no-spend” challenge, extreme couponing, cash stuffing, and maximizing credit card rewards. Gen Z are also more willing to invest in cryptocurrency or NFTs than stocks. These financial behaviors emphasize the need for brands to engage with younger demographics where they're most active and receptive.

insurancenewsnet.com · 3 min

TLDR Marketing

HOW KURU FOOTWEAR EARNED 100+ LINKS WITH DIGITAL PR

KURU Footwear created a study of the longest and shortest airport walks in the U.S. It resulted in 25 links over DA 80 (including Yahoo, MSN, USA Today, AOL, and Travel+Leisure), 60 syndications, and a total of 125 backlinks. The team used a survey to collect the data, then produced graphics featuring the results. They used Buzzstream to build media outreach lists by reporter location and then pitched the campaign to journalists.

buzzstream.com · 7 min

TLDR Marketing

4 GOOGLE ADS SCRIPTS TO FREE UP TIME

Scripts are code snippets that work behind the scenes and free up time for account strategy and critical optimizations. The Change History Alerts script notifies you when changes are made to a Google Ads account with multiple users. The Pmax Search Terms and Categories script makes it easy to see search queries that triggered ads in Performance Max campaigns. The PMax insights script provides percentage of spend by channel (Shopping, Video, Display, and Search/Other), cost and conversion metrics by campaign and network, and performance by asset group. The RSA Checker script finds ad groups without active responsive search ads.

practicalecommerce.com · 3 min

TLDR Marketing

NAVIGATING GROWTH MODELS: PRODUCT, MARKETING, AND SALES-LED

Product, marketing, and sales-led models differ in terms of which function is responsible for driving company growth. Over the past few years, PLG has become very popular, but one growth model might fit a product better than another. Companies often combine models in practice, especially when they grow. This article walks through the strengths and weaknesses of each model, as well as tips for succeeding as an employee within each one.

thegrowthmind.substack.com · 10 min

TLDR Marketing

THE MARKETING GAME: HOW TO TURN MARKETING INTO A STEP-BY-STEP GAME

This guide shows how to turn marketing into a step-by-step process for business growth. Divided into 4 levels, it begins with setting up a marketing strategy and progresses through planning and execution. Each level stresses the need for a clear target audience, a solid value prop, and consistent messaging throughout the marketing journey. The aim is to integrate marketing experiments into long-term, fully integrated programs.

pierreherubel.substack.com · 8 min

TLDR IndexPage 8