THE MARKETING GAME: HOW TO TURN MARKETING INTO A STEP-BY-STEP GAME

Summary from the TLDR Marketing newsletter

This guide shows how to turn marketing into a step-by-step process for business growth. Divided into 4 levels, it begins with setting up a marketing strategy and progresses through planning and execution. Each level stresses the need for a clear target audience, a solid value prop, and consistent messaging throughout the marketing journey. The aim is to integrate marketing experiments into long-term, fully integrated programs.