NAVIGATING GROWTH MODELS: PRODUCT, MARKETING, AND SALES-LED

Summary from the TLDR Marketing newsletter

Product, marketing, and sales-led models differ in terms of which function is responsible for driving company growth. Over the past few years, PLG has become very popular, but one growth model might fit a product better than another. Companies often combine models in practice, especially when they grow. This article walks through the strengths and weaknesses of each model, as well as tips for succeeding as an employee within each one.