MILLENNIALS, GEN Z TWICE AS LIKELY TO GET FINANCIAL ADVICE ONLINE

Summary from the TLDR Marketing newsletter

Millennials and Gen Z prefer seeking financial advice online over financial professionals. They're twice as likely to try popular “financial hack” trends from social media. 62% of millennials and Gen Z have tried at least one of the following trends: the “no-spend” challenge, extreme couponing, cash stuffing, and maximizing credit card rewards. Gen Z are also more willing to invest in cryptocurrency or NFTs than stocks. These financial behaviors emphasize the need for brands to engage with younger demographics where they're most active and receptive.