TLDR Marketing · RESOURCES & TOOLS

4 GOOGLE ADS SCRIPTS TO FREE UP TIME

practicalecommerce.com3 min read

Summary from the TLDR Marketing newsletter

Scripts are code snippets that work behind the scenes and free up time for account strategy and critical optimizations. The Change History Alerts script notifies you when changes are made to a Google Ads account with multiple users. The Pmax Search Terms and Categories script makes it easy to see search queries that triggered ads in Performance Max campaigns. The PMax insights script provides percentage of spend by channel (Shopping, Video, Display, and Search/Other), cost and conversion metrics by campaign and network, and performance by asset group. The RSA Checker script finds ad groups without active responsive search ads.