The Daily Index — Thursday, May 2, 2024

NEWS & TRENDS

TLDR Marketing

SAM ALTMAN SAYS HELPFUL AGENTS ARE POISED TO BECOME AI'S KILLER FUNCTION

Helpful agents have the potential to revolutionize technology without the need for significant hardware upgrades or extensive training data. Altman suggests there will be a departure from traditional hardware-centric approaches and a shift towards seamless integration into daily life through existing devices.

technologyreview.com · 3 min

TLDR Marketing

FOR SIRI, ALEXA, AND GOOGLE ASSISTANT, IT'S NOW OR NEVER

This piece looks at the current shortcomings of traditional AI voice assistants, highlighting their limited understanding and rigid task performance. It compares these limitations to ChatGPT, which offers more fluidity and capabilities in human-computer interaction. Upcoming conferences, including Google's I/O, Microsoft's Build, and Apple's WWDC, are anticipated to make announcements on transformative improvements in AI assistants.

links.tldrnewsletter.com · 4 min

TLDR Marketing

HOW TO WRITE BETTER CTAS IN LONG-FORM COPY

A good CTA incorporates urgency, scarcity, and incentive. One tactic is to frame the CTA as a choice between your solution and the cost of choosing something else. For physical products, give the user permission to buy more than one item.

writeon.beehiiv.com · 3 min

TLDR Marketing

11 STRATEGIES TO MARKET TO COLLEGE STUDENTS

Crafting campaigns that align with students' academic pursuits, social experiences, and values is key to driving engagement and loyalty. College students are digital natives immersed in tech and social media. They have their own language, slang, and memes. Tactics to reach this segment include investing in branded content placements on college blogs or newsletters (ie. College Cures, Student Minds), offering student bundling for products/services commonly used by them (ie. entertainment subscriptions, tech gadgets), and partnering with student organizations or clubs to drive change on campus and in the community.

getresponse.com · 14 min

TLDR Marketing

INTRODUCING GAMES ON LINKEDIN

LinkedIn is launching thinking-oriented games on the platform as a way for users to exercise their brains during a quick break and also connect with others. The games can be found in the News module on the LinkedIn homepage or the MyNetwork tab. You can see connections who have played that day and engage in some friendly rivalry with leaderboards. 3 games are currently available — Pinpoint, Crossclimb, and Queens — and you can play each game once a day.

linkedin.com · 2 min

TLDR Marketing

INSTAGRAM SHOWS LOVE TO SMALLER ACCOUNTS THAT POST ORIGINAL CONTENT

Instagram is shifting its algorithm to give smaller accounts more visibility by prioritizing original content over reposts and content aggregators. Changes include a new ranking system favoring smaller creators, replacing reposts with original content in recommendations, and labeling reported content to acknowledge the original creator.

digitaltrends.com · 2 min

TLDR Marketing

GOOGLE ADDS 6 NEW AI FEATURES FOR PERFORMANCE MAX

Google Ads introduced 6 new AI features for Performance Max campaigns, 3 of which are in beta. Customer Value mode is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. Detailed age and gender demographics are designed to help advertisers understand untapped demographics and craft ads that resonate with specific groups. PMax campaigns can now exclude specific IP addresses (e.g. your company's) in order to reduce wasted budget on unwanted ad interactions. More details on all 6 features are available in the article.

searchengineland.com · 2 min

TLDR Marketing

THE BALANCED B2B MARKETING BRAIN

“Adaptability” is the top trending skill of the moment. A skills gap analysis based on open marketing positions shows that companies are prioritizing a blend of left and right-brain skills. They're looking for talent with analytical chops, but also flexible core skills like social media marketing and SEO. The fastest-growing skills in marketing in the past 12 months are web3.js, SaaS sales, Discord, and social media strategy.

linkedin.com · 3 min

TLDR Marketing

WHY BIG COMPANIES MAKE BAD CONTENT

Hubspot published a “how to buy bitcoin stock” article, which doesn't relate to its offerings. This article explores why this strategy might actually be deliberate. Every published URL is a chance to acquire backlinks and an opportunity to get your brand in front of thousands of new, otherwise unfamiliar people. This traffic will typically convert at a low rate, but over time it can have a meaningful indirect impact on revenue. Large-scale content creation is marginally cheap so there is little to no opportunity cost for creating more “bad” content.

ahrefs.com · 7 min

TLDR Marketing

TECHNICAL SEO TIP: GOOGLEBOT'S IP ADDRESS

Googlebot often crawls from a Californian IP. If your website changes its content based on location, Google will index your content in California by default.

linkedin.com · 1 min

TLDR Marketing

COPILOT ADS ARE NOW AVAILABLE IN THE MICROSOFT ADVERTISING PLATFORM

Microsoft has officially opened Copilot to all advertisers in the Microsoft Advertising Platform.

about.ads.microsoft.com · 9 min

TLDR Marketing

HOW AI APPS MAKE MONEY

This article discusses 5 pricing trends for 40 leading startups like EvenUp and Jasper.

growthunhinged.com · 7 min