THE BALANCED B2B MARKETING BRAIN

Summary from the TLDR Marketing newsletter

“Adaptability” is the top trending skill of the moment. A skills gap analysis based on open marketing positions shows that companies are prioritizing a blend of left and right-brain skills. They're looking for talent with analytical chops, but also flexible core skills like social media marketing and SEO. The fastest-growing skills in marketing in the past 12 months are web3.js, SaaS sales, Discord, and social media strategy.