GOOGLE ADDS 6 NEW AI FEATURES FOR PERFORMANCE MAX

Summary from the TLDR Marketing newsletter

Google Ads introduced 6 new AI features for Performance Max campaigns, 3 of which are in beta. Customer Value mode is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. Detailed age and gender demographics are designed to help advertisers understand untapped demographics and craft ads that resonate with specific groups. PMax campaigns can now exclude specific IP addresses (e.g. your company's) in order to reduce wasted budget on unwanted ad interactions. More details on all 6 features are available in the article.