11 STRATEGIES TO MARKET TO COLLEGE STUDENTS

Summary from the TLDR Marketing newsletter

Crafting campaigns that align with students' academic pursuits, social experiences, and values is key to driving engagement and loyalty. College students are digital natives immersed in tech and social media. They have their own language, slang, and memes. Tactics to reach this segment include investing in branded content placements on college blogs or newsletters (ie. College Cures, Student Minds), offering student bundling for products/services commonly used by them (ie. entertainment subscriptions, tech gadgets), and partnering with student organizations or clubs to drive change on campus and in the community.