The Daily Index — Friday, April 19, 2024

NEWS & TRENDS

TLDR Marketing

TIKTOK NOTES: EVERYTHING WE KNOW ABOUT THE NEW PHOTO APP

TikTok's venture into photo-sharing with TikTok Notes is a strategic move to compete with Instagram. TikTok Notes offers a space for functional and informative posts, distinct from Instagram's aesthetic-driven approach. It has a 'For You' and a 'Following' feed and the posts allow for headlines and long captions. The app is currently being tested in Canada and Australia before a potential global rollout.

links.tldr.tech · 6 min

TLDR Marketing

AMAZON INTRODUCES AN INTERACTIVE AND SHOPPABLE AD-SUPPORTED CHANNEL ON PRIME VIDEO AND FREEVEE

Customers in the United States can now shop alongside their favorite creators, brands, and celebrities on Amazon Live's new interactive, shoppable, and free ad-supported (FAST) channel on Prime Video and Freevee. While watching the new channel, customers can open the Amazon Shopping app on their phone, type “shop the show” into the search bar, and they'll be directed to a carousel highlighting featured products they see on TV in real time.

links.tldr.tech · 3 min

TLDR Marketing

HOW TO WRITE A CONCLUSION THAT DRIVES ENGAGEMENT

Summary unavailable

links.tldr.tech · 14 min

TLDR Marketing

3 WAYS TO INCREASE EMAIL & SMS FREQUENCY

This piece highlights 3 brands that saw increased results when they started sending more emails to their customers. When Aura Bora shifted its focus from acquisition to retention, it doubled its brand emails while maintaining engagement and exceeded revenue forecasts. Proozy used AI for personalized, high-volume campaigns, tailoring deals to customer preferences. This led to a 120%+ increase in SMS click rates YoY. Linksoul reduced unsubscribes by integrating SMS and email flows, which resulted in an 80%+ revenue boost.

links.tldr.tech · 7 min

TLDR Marketing

INFLUENCER MARKETING TASKS YOU SHOULD & SHOULDN'T AUTOMATE

Introducing automation into influencer marketing workflows is a thin line to walk because it's a relationship business. Creators like to feel special, valued, and noticed. Tasks you should not automate include sending collaboration offers, negotiating deals, giving feedback, and doing outreach. Meanwhile, for tasks like onboarding, tracking content, and answering FAQs — that's when tools like Modash, Chatbots, Social Snowball, or Trello play a critical role in streamlining repetitive workflows.

links.tldr.tech · 13 min

TLDR Marketing

CHATGPT PROMPT TO AUTOMATE AD CAMPAIGN SETUP

A templated prompt to find high-intent keywords relevant to an existing landing page and then organize them into themed ad groups. The process requires you to upload a PDF of your landing page to ChatGPT.

links.tldr.tech · 2 min

TLDR Marketing

ADOBE EXPRESS MOBILE APP FOR IOS SHIPS WITH FIREFLY GENERATIVE AI SMARTS

The recently launched Adobe Express mobile app incorporates gen AI to empower users to effortlessly create captivating visuals and videos with advanced editing and scheduling functionalities. The app has a free version and a $10 per month Premium membership.

links.tldr.tech · 2 min

TLDR Marketing

INSIDER'S CONTENT BRIEF TEMPLATE

This post shares a template of a content brief used at Insider. The template connects the dots between strategy and execution and ensures the content team has everything they need to work on a project. The content brief should be approved by Product and Marketing before it lands in the hands of the Content team. This eliminates hours of back-and-forth edits.

links.tldr.tech · 1 min

TLDR Marketing

THE STRATEGY SECRET OF TRADER JOE'S

The most notable strategy secret of Trader Joe's is the brand's willingness to leave money on the table. Its competitors offer online shopping and generate a significant amount of revenue from it, but Trader Joe's chooses not to. This is an intentional choice to prioritize long-term competitive advantage over a commercial opportunity. The brand's core strategic angle comes from its in-store experience, specifically the sense of surprise generated by its rotating selection of quirky products. This has led the brand to be the top grocery store in the U.S. in terms of revenue per square foot.

links.tldr.tech · 4 min

TLDR Marketing

THE 4 DIFFERENT TYPES OF B2B REFERRAL MARKETING PROGRAMS

An effective referral program typically leads to higher lead quality, lower CAC, and higher LTV. The 4 types of these programs are user referral, affiliate referral, influencer referral, and value added referral. This article describes the pros and cons of each type of program and provides a best-in-class example of each.

links.tldr.tech · 15 min

TLDR Marketing

EU QUESTIONS TIKTOK'S NEW APP THAT PAYS USERS TO WATCH VIDEOS

TikTok Lite, a slimmed-down version of TikTok, lets users earn up to $1.06 USD per day by watching videos, liking content, and following content creators.

bit.ly · 1 min

TLDR Marketing

EXPERTS RATE 7 MOST TALKED ABOUT BRITISH ADS

From Pot Noodle's controversial ‘slurping ad' to Andrex's frankly bizarre ‘post-poo' euphoria spot — experts critique 7 of Britain's most weird and attention-grabbing campaigns.

links.tldr.tech · 5 min

TLDR Marketing

USE THIS GPT TO GET DIAGRAMS FOR YOUR PRESENTATIONS IN SECONDS

Create a detailed mind map or other visuals with the “Diagrams: Show Me” GPT.

links.tldr.tech · 1 min