THE 4 DIFFERENT TYPES OF B2B REFERRAL MARKETING PROGRAMS

Summary from the TLDR Marketing newsletter

An effective referral program typically leads to higher lead quality, lower CAC, and higher LTV. The 4 types of these programs are user referral, affiliate referral, influencer referral, and value added referral. This article describes the pros and cons of each type of program and provides a best-in-class example of each.