INFLUENCER MARKETING TASKS YOU SHOULD & SHOULDN'T AUTOMATE

Summary from the TLDR Marketing newsletter

Introducing automation into influencer marketing workflows is a thin line to walk because it's a relationship business. Creators like to feel special, valued, and noticed. Tasks you should not automate include sending collaboration offers, negotiating deals, giving feedback, and doing outreach. Meanwhile, for tasks like onboarding, tracking content, and answering FAQs — that's when tools like Modash, Chatbots, Social Snowball, or Trello play a critical role in streamlining repetitive workflows.