3 WAYS TO INCREASE EMAIL & SMS FREQUENCY

Summary from the TLDR Marketing newsletter

This piece highlights 3 brands that saw increased results when they started sending more emails to their customers. When Aura Bora shifted its focus from acquisition to retention, it doubled its brand emails while maintaining engagement and exceeded revenue forecasts. Proozy used AI for personalized, high-volume campaigns, tailoring deals to customer preferences. This led to a 120%+ increase in SMS click rates YoY. Linksoul reduced unsubscribes by integrating SMS and email flows, which resulted in an 80%+ revenue boost.