TIKTOK NOTES: EVERYTHING WE KNOW ABOUT THE NEW PHOTO APP

Summary from the TLDR Marketing newsletter

TikTok's venture into photo-sharing with TikTok Notes is a strategic move to compete with Instagram. TikTok Notes offers a space for functional and informative posts, distinct from Instagram's aesthetic-driven approach. It has a 'For You' and a 'Following' feed and the posts allow for headlines and long captions. The app is currently being tested in Canada and Australia before a potential global rollout.