The Daily Index — Tuesday, March 26, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

GOOGLE EXPANDING AI-POWERED SGE TO SOME USERS THAT DIDN’T SIGN UP

Google’s AI-powered SGE, initially available through manual opt-in, has now started appearing for users who haven’t signed up. The company is currently testing this feature on a small percentage of search traffic in the US, including users not logged into Google accounts. It’s aiming to gather more feedback before potential wider implementation.

9to5google.com · 1 min

TLDR Marketing

SMALL BUSINESSES WORRY ABOUT LOSING A VITAL MARKETING CHANNEL IF TIKTOK IS BANNED

Small businesses are worried about losing a vital marketing channel if TikTok faces a ban. Bigger brands appear less concerned, but some have started planning alternative promotional strategies. Marketing agencies are advising clients to diversify their influencer spending across platforms like Instagram and YouTube.

inc.com · 5 min

TLDR Marketing

HOW SALUD USES QUIZZES TO INCREASE SALES & CONVERSION RATE

Salud, a vitamin drink brand, leverages quizzes to capture valuable zero-party data and personalize its product recommendations and marketing efforts. The quizzes are designed to be concise and visually appealing to maintain a high completion rate. The quiz results page shows optimized product recommendations and also kicks off personalized post-quiz email flows. The first-party data from these quizzes enables the brand to produce highly targeted marketing campaigns, personalized product recommendations, and tailored content.

octaneai.com · 6 min

TLDR Marketing

HOW TO MASTER A CLOSING CALL AND CLOSE LEADS INTO SALES

Closing calls represent the culmination of a potentially long sales process. Strategic communication and techniques play a vital role in securing commitments from prospects during these calls. This article shares best practices, such as following a structured approach, addressing objections, and building rapport, for confidently guiding prospects towards making purchasing decisions.

growth-hackers.net · 8 min

TLDR Marketing

NEW GA4 & GOOGLE ADS TRACKING UPDATES

Google recently announced new changes to streamline conversion data between GA4 and Google Ads. Conversion tracking between these tools never exactly matched, and the new updates don’t fully solve this problem. “Conversions” in GA4 are being renamed to “Key Events”. If you have a Google Ads account linked to GA4, you’ll see “Conversions” synced between the two platforms.

ppcmastery.com · 3 min

TLDR Marketing

LINKEDIN INTRODUCES DYNAMIC UTMS TO OPTIMIZE YOUR WEB TRAFFIC THROUGH LINKEDIN ADS

LinkedIn’s new dynamic UTMs allow marketers to include custom tracking elements in their ad campaign URLs. For each campaign, marketers can add a dynamic UTM parameter that will automatically be added to the destination URL alongside the account, campaign, and/or creative name. Dynamic UTMs will be available globally by the end of this month.

linkedin.com · 1 min

TLDR Marketing

HOW I ADJUST MY BUSINESS AND PRICES FOR INFLATION

This article shares a robust system to help small businesses adapt to inflation. Before increasing prices, delve into detailed financial analyses and use tools like QuickBooks to identify inefficiencies and cut unprofitable products and processes. Strategic price adjustments, particularly on ancillary services, help offset rising expenses while maintaining the integrity of the core product line. If a price increase is still a must, communicate transparently with customers about changes to ensure loyalty and understanding.

buffer.com · 6 min

TLDR Marketing

WHY ARE SO MANY B2B FIRMS SPONSORING THE OLYMPICS?

B2B brands’ motivations for large-event sponsorship are the same as consumer brands — emotional resonance, broader audience reach, fast awareness, and reputation growth. B2B brands are seeing the need for brand-building and experimentation with cultural spaces. Leveraging platforms like connected TV and live sports allows B2B companies to locate new and often younger customers in a digital world.

thecurrent.com · 3 min

TLDR Marketing

TIP FOR HIRING B2B CONTENT MARKETERS

When interviewing for content marketers, ask candidates to dissect a piece of content you admire - this will reveal how well they see details, what their strengths are, and how effectively they can explain themselves.

linkedin.com · 1 min

TLDR Marketing

META’S MOVE AWAY FROM POLITICAL CONTENT MAKES SENSE

Meta is prioritizing entertainment-based content and offering users the option to opt-in for political posts.

socialmediatoday.com · 3 min

TLDR Marketing

7-STEP MARKETING POST-MORTEM

This post outlines how to do a retrospective for yourself as a marketer to gain self-insight without self-blame.

linkedin.com · 1 min