GOOGLE EXPANDING AI-POWERED SGE TO SOME USERS THAT DIDN’T SIGN UP

Summary from the TLDR Marketing newsletter

Google’s AI-powered SGE, initially available through manual opt-in, has now started appearing for users who haven’t signed up. The company is currently testing this feature on a small percentage of search traffic in the US, including users not logged into Google accounts. It’s aiming to gather more feedback before potential wider implementation.