LINKEDIN INTRODUCES DYNAMIC UTMS TO OPTIMIZE YOUR WEB TRAFFIC THROUGH LINKEDIN ADS

Summary from the TLDR Marketing newsletter

LinkedIn’s new dynamic UTMs allow marketers to include custom tracking elements in their ad campaign URLs. For each campaign, marketers can add a dynamic UTM parameter that will automatically be added to the destination URL alongside the account, campaign, and/or creative name. Dynamic UTMs will be available globally by the end of this month.