Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Design

CRAFTING EXPERIENCES: UNITING RIKYU’S WISDOM WITH BRAND EXPERIENCE PRINCIPLES

Rikyu is an ancient Japanese tea ceremony that goes beyond preparing tea - it is about creating a harmonious, meaningful experience. A compelling brand experience follows similar principles, balancing intention and harmony and attracting valuable attention from those invited into our brand spaces. Using Rikyu's wisdom as an inspiration, this article outlines the principles of building long-lasting customer relationships.

SURVIVING THE TASTE GAP

The taste gap is the difference between what you think is good and what you create. If you realize your work could be better, it means you have the potential to do better. You must live with the gap until your true potential is realized. Fortunately, there are a few ways to make this process less frustrating: keep a positive mindset, surround yourself with creatives, eliminate everything inhibiting your progress, and always be shipping work.

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