NEW GA4 & GOOGLE ADS TRACKING UPDATES

Summary from the TLDR Marketing newsletter

Google recently announced new changes to streamline conversion data between GA4 and Google Ads. Conversion tracking between these tools never exactly matched, and the new updates don’t fully solve this problem. “Conversions” in GA4 are being renamed to “Key Events”. If you have a Google Ads account linked to GA4, you’ll see “Conversions” synced between the two platforms.