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THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

MICROSOFT SAYS APPLE’S NEW APP STORE RULES ARE “A STEP IN THE WRONG DIRECTION’

Apple’s proposed Core Technology Fee for third-party app stores in the EU, which includes a €0.50 charge for each annual app install after 1 million downloads, has sparked criticism from Epic Games, Spotify, and Microsoft. Microsoft is concerned about Apple’s 17% commission and the new policy’s impact on its upcoming Xbox mobile store. It emphasizes the need for a more inclusive future in app distribution.

HOW TO OPTIMIZE YOUR PRODUCT FEED ON PINTEREST

Pinterest shares 4 tips on how to improve the performance of Pin listings and create a more responsive in-app presence. It recommends brands to include terms people use when searching for their products in their product listings. Using a mixture of broad and exact words and phrases will trigger more queries. Pinterest also advises tagging products into multiple levels of categorization as it’ll score more highly in relevant searches and shopping categories. However, brands should only list their products once in any given category.

13 THINGS TO REMOVE FROM YOUR WEBSITE IMMEDIATELY

Generic navigation labels, like “Products” and “Solutions,” are unhelpful to users. Instead, make the labels specific and descriptive so visitors know what you do and where to click. Homepage slideshows are distracting and take visitors away from your one key message. It’s more effective to make the top of the homepage simple and descriptive. Brightly colored social icons on conversion pages are distracting and illogical. Placing these icons in the footer is a better option.

THE 10 SYMPTOMS OF A BAD GROWTH TEAM

This post outlines the indicators of a poorly run Growth function. Chasing new users and revenue without considering churn or retention is like filling a bucket with a giant hole at the bottom. Fixating on ‘hacks’ leads to desperate product experiences rather than a sustainable and defensible growth engine. Focusing only on quantitative data and choosing not to speak with customers will cap your optimization opportunities. To cure these symptoms, leadership must commit to a long-term strategy and invest in understanding the company’s unique growth needs.

CREATING POSITIVE FRICTION IN THE USER JOURNEY

Positive friction is adding both value and effort to a user’s experience at the same time. It can contribute to user retention and engagement. For instance, Duolingo's experiments with streak screens and additional clicks resulted in both short-term and long-term retention gains. Other positive friction examples include fitness apps Rise and Loona using extensive onboarding flows to enhance personalization and increase their perceived product value.

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